COLONIAL CUP LIVE ON CANADA TV NETWORK!
The second annual Sports Day in Canada, will take place this Saturday, September 17. The day-long celebration will cap off a week of local sporting events showcasing the power of sport at all levels in communities across Canada. CBC will carry all the festivities during a six-hour television and online broadcast starting at noon EST. "The Government of Canada proudly supports the spirit of Sports Day in Canada - an active-living intiative bringing Canadians together in celebration of sport in their communities," said the Honourable Bal Gosal, Minister of State (Sport). "Sports Day in Canada encourages sport participation at all levels, while promoting active, healthy communities.I applaud ParticipACTION, CBC Sports and True Sport for organizing this exciting initiative.
One of the goals of Sports Day in Canada is to get more Canadians embracing physical activity and the power of sport. While Canadians love supporting their athletes and teams, research shows that participation in sport and physical activity has declined in recent years. According to the Canadian Health Measures Survey released earlier this year, only 15 per cent of Canadian adults get the recommended levels of moderate- to vigorous-physical activity per week1 and only seven per cent of children and youth (aged 5 to 17) get the recommended 60 minutes of moderate- to vigorous-physical activity each day.
"We want to inspire Canadians to be more active, and sport does just that by getting people moving and engaged with others. Its language crosses barriers, making sport accessible to everyone," says Kelly Murumets, President and CEO, ParticipACTION. "Sports Day in Canada provides an opportunity to showcase a passion and love of sport - and we encourage all Canadians to celebrate with us on September 17."
In the week leading up to and including September 17, sport organizations, teams and clubs are hosting a blitz of Sports Day in Canada events, some of which will be attended by Olympians and Paralympians including Team Visa athletes, coaches and national-level athletes. From competitions and tournaments to meet-and-greets and try-it days, local sporting organizations and schools are opening their doors to Canadians, welcoming everyone in the community to participate, celebrate and highlight the power and importance of sport and physical activity in our daily lives. Canadians can also show their love and support for sport on September 16, national Jersey Day, by wearing a jersey, team or club uniform to school, work or play. The CBC is the official broadcast sponsor of Sports Day in Canada and will celebrate this day of sport by profiling inspirational tales of Canadians and communities and showcase teams, organizations and clubs, both professional and amateur events, live, from several cities across the nation.
"CBC takes pride in telling stories that resonate across the country. Programs like Hockey Day and Sports Day provide an opportunity to tell a great local story to a large National audience," says Chris Irwin, Executive Producer of Sports Programming. "It is great working with True Sport and ParticipACTION again this year as we share the belief that sport builds communities, inspires people and keeps us all moving forward."
Sports Day in Canada on CBC will begin broadcast at Noon ET/ 9am PT, September 17. Online coverage includes live streaming of the broadcast at cbcsports.ca/sportday. Gemini Award-winning host of CBC Sports Weekend Scott Russell will host the day live from Calgary, Alberta at Canada's Sports Hall of Fame. The six-hour broadcast will include live coverage of the Canada Rugby League Colonial Cup with Canada versus the United States in Markham, Ontario, the St. Mary's University versus Université de Montreal football game in Montreal, QC, and Championship five pin bowling with an East versus West final in Calgary, AB.