AMNRL PARTNERS WITH GRAND PRIX!
The American National Rugby League (AMNRL), announced today an agreement to partner with Grand Prix Rugby (GPR), a Los Angeles-based sports and entertainment company.
The AMNRL is the governing body of the sport of Rugby League in the USA as exclusively sanctioned by the Rugby League International Federation. The AMNRL also is responsible for the USA national team, the USA TOMAHAWKS, and has overseen its rapid rise to the 11th ranked 2013 Rugby League World Cup contender.
Grand Prix Founder William Tatham confirmed the strategic importance of this partnership, stating, “Clearly Rugby Union is the NFL of world rugby, but Rugby League is a formidable foe both on and off the field, and growing stronger every day. Thus we felt this was a very important move for GPR and the sport of Rugby League to successfully compete in the American sports market.”
“We’re very pleased to add Rugby League to our sports investment portfolio.” said Alan Rothenberg, Chairman of GPR. “The AMNRL, under the outstanding leadership of David Niu, has been making great strides in the development of Rugby League across America, including the possibility of an AMNRL ‘World Rugby League Sevens or Nines’ tournament, and also a proposed World Series Champions tournament between the best professional clubs in the world to be hosted in the USA.”
GPR’s latest sports content partnership brings the world’s two rugby codes under one umbrella, expanding GPR’s rugby rights holdings and generating additional content for GPR’s domestic and global distribution network.
Grand Prix’s latest strategic competitive strike followed Grand Prix’s multi year – multi million dollar start up that culminated with the following 90-day list of achievements in Grand Prix’s final countdown to its 2012 – 2013 kick off:
Grand Prix sells the Grand Prix New York franchise interest for a U.S. rugby record $10,000,000 to businesswoman Carol Alyssa Childress
Grand Prix names the NFL Network as Grand Prix’s exclusive broadcast partner for world class USA Rugby sanctioned professional rugby sevens championships
Grand Prix names AEG’s Home Depot Center as Grand Prix’s home for world class USA Rugby sanctioned professional rugby sevens championships
Grand Prix extends thru 2018 its USA Rugby awarded U.S. Exclusive Sanction, License and Global Broadcast Rights to own, operate and globally broadcast professional rugby sevens
Grand Prix names Alan Rothenberg, Major League Soccer founder and former Olympic and FIFA World Cup official, as Grand Prix’s Chairman
Grand Prix names Neal Pilson, former President of CBS Sports, overseeing Grand Prix domestic production and broadcast operations
Grand Prix names Gary Marenzi, former President of MGM Worldwide Television, overseeing Grand Prix international production and distribution
Grand Prix names Kelly Crabb, Olympic counsel and partner with Sheppard Mullin, as Grand Prix’s corporate counsel
Prior to today’s announcement, GPR was most known in the rugby world for its pioneering efforts to organize professional Rugby Union Sevens through its strategic and exclusive partnership with America’s rugby leader, USA Rugby.
USA Rugby, an official member of the Unites States Olympic Committee as well as the Rugby World Cup's International Rugby Board, had previously awarded GPR the exclusive U.S. sanction, license and global broadcast rights to own, operate and globally broadcast the professional sport of Rugby Sevens, which was soon after named a new Olympic sport.
“While maintaining the independent integrity of the Rugby Union and Rugby League operations, yet folding them under one production umbrella, we felt from a broadcast perspective this partnership was a smart move to avoid unnecessary confusion in a U.S.A rugby market at a very critical time in its growth,” said veteran sports dealmaker and former President of CBS Sports Neal Pilson who sits on GPR’s executive committee and exclusively represents GPR’s U.S.A Broadcast TV rights. “This new unified broadcast strategy will only help to build even more compelling broadcast opportunities and further the growth and popularity of the sport of rugby in the U.S.A”
Grand Prix’s Executive Board is comprised of:
Alan Rothenberg, Chairman. Mr. Rothenberg, Chairman of 1st Century Bank, and former Olympic, World Cup and NBA executive, is the one man instrumental in bringing the FIFA World Cup to the U.S., and using this platform off which to create Major League Soccer. There is simply no other man better suited to bring world cup class rugby to the U.S. Period.
Neil Pilson, U.S. Broadcast. Mr. Pilson, former President of CBS Sports, leads Grand Prix’s domestic broadcast strategic planning and execution. Neil recently and successfully completed an exclusive domestic carriage agreement with Grand Prix’s preferred network partner, the NFL Network.
Gary Marenzi, Global Distribution. Mr. Marenzi, former President of both Paramount and MGM Worldwide Television, is personally handling Grand Prix’s global production and distribution rights, and serves as President of Grand Prix Studios.
Rich Rose, Special Projects. Mr. Rose, former President and COO of Caesars (Palace) World Sports for over 13 years brings to Grand Prix unparalleled expertise in gaming, special events, broadcast, etc.
Randy Bernstein, Commercial. Mr. Bernstein, President of Premier Partnerships, will steer Grand Prix sponsorships, naming rights, and brand execution across a global platform of sports, entertainment and gaming.
Kelly Crabb, Legal. Grand Prix’s corporate counsel, Mr. Crabb is a senior partner at the international firm of Sheppard, Mullin. Mr. Crabb, Olympic commercial counsel for the Salt Lake City, Beijing and now Rio de Janiero Summer Games is also simply the right man for the right time to maximize Grand Prix’s extensive inventory of broadcast rights, trademarks, patents, and most important, GPR’s U.S.A Exclusive Sanction and License Agreement with USA Rugby.
Niu said of the partnership, “This alignment of interests between The AMNRL and GPR is going to have game-changing effects on the sport of Rugby League not just here in the United States but throughout the Rugby world. You will be hearing more about our plans for growing our existing amateur domestic competitions from grassroots to senior level, an exciting national professional league, and an exciting schedule of international Rugby League events very soon.”